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Tuesday, December 14, 2010

Yummy! Yum! Yum! Yum! Yum! Cocoa Marsh!!!!!!!!!!!!



Girls, I just can't seem to stop myself. Back in those carefree, 1950s-ish days of childhood yore--when I thought Swanson TV Dinners and Franco-American Spaghetti were the height of sophistication (can you beleive it, darlings??), and our mothers were desperate to get milk into our system, there appeared on the market a delilghtful, though probably lubricatingly unhealthy, concoction called Cocoa Marsh. I am not even going to talk about YumBerry here, because those of us in the know knew Cocoa Marsh was the only thing to drink. And how many of my girls out there can still sing the Cocoa Marsh song--

"Cocoa Marsh gives you twice the FY-YUM-YUM!
Twice the fun for everyone, yum yum!
Ymmmy yum ym!
The chocolate flavor's best by far,
With exciting new gifts, in the large size jar!
Yummy Yum Yum Yum Yum!!!!!!! Cocoa Marsh!!!!!!!!!!!

That's right, girls, if you bought the LARGE size jar, there was a special gift on top--something ornamental, like what you got encapsulated in the gum machines!!!!!
Remember, this was in the days before I knew about Van Cleef and Arpels!!!!!!!!!!! And the advertisers were in on it, because anything that would sell more Cocoa Marsh, and weren't we all little consumers, bugging our mothers relentlessly????
Then one day Cocoa Marsh disappeared. The familiar lion, which the stuff saud you would be as strong as if you drank it, vanished in the face of Bosco, Quik and other derivatives. But make no mistake--for the Raving Queen and those of its generation, there is only one acceptable milk additive product--Cocoa Marsh!!!!!!!!!!!!!!

Love the Lion, darlings!!!!!!!!!!

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